Tuesday, March 6, 2012
Monday, March 5, 2012
Wicked Problems: Problems Worth Solving - Table Of Contents
Table Of Contents
Section One: An Introduction to Wicked Problems
This section first introduces the idea of wicked problems—large-scale social issues that plague humanity, like poverty or malnutrition—and then describes the role of design in mitigating these problems.
- My Epiphany
- Understanding Social Entrepreneurship
- Wicked Problems
- A Large-Scale Distraction
- A Changing Workforce
- Alex Pappas, On Making a Difference
- Existing Approaches to Social Entrepreneurship
- Short Projects, Shallow Focus
- Ryan Hubbard, On Wicked Problems
- A Designerly Approach to Social Entrepreneurship
Section Two: Skills for the Social Entrepreneur
This section describes the skills designers will need in order to tackle wicked problems effectively.
- Building Empathy by Designing With
- Kat Davis, On Empathy and Responsibility
- Cultural Sensitivity
- Informed Inferences Through Synthesis
- Ruby Ku, On Managing Finances
- Public Making
- Christina Tran, On Momentum and Focus
Section Three: Teaching and Learning
This section describes a model for teaching and learning social entrepreneurship. If you're an educator, the model will help you change an existing curriculum. If you're a practitioner, it will help you structure your own course of study without enrolling in a formal program.
Section Four: Methods
This section contains methods—stand-alone techniques—that you can use as you take on wicked problems from an entrepreneurial perspective. Some of the methods are for conducting research and gaining empathy, while others are for making sense of data and coming up with new ideas. There are also methods for building financial models and worksheets to help you target financial success.
Methods for Conducting Research and Gaining Empathy
- Contextual Inquiry
- Insight through Contextual Inquiry: Pocket Hotline
- Participatory Design
- Cultural Probes
Methods for Synthesizing Data and Developing Ideas
Methods for Creating New Designs
Methods for Planning a Business
In Closing
Reference
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Monday, January 30, 2012
Massive Health - Carbs Are Killing You [infographic]
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Psychology of Persuasion — PsyBlog
Do you want to be an agent of change? Psychological research reveals how to tip the balance in your favour.All human societies are alive with the battle for influence. Every single day each of us is subject to innumerable persuasion attempts from corporations, interest groups, political parties and other organisations. Each trying to persuade us that their product, idea or innovation is what we should buy, believe in or vote for.
In our personal lives the same struggle is played out for the supremacy of viewpoints, ideals and actions. Whether it's friends and family, work colleagues, potential employers or strangers, each of us has to work out how to bring others around to our own point of view. We all play the influence game, to greater or lesser degrees.
Psychologists have been studying how we try to influence each other for many years. I've been covering some highlights of this research, which are collected below.
1. 3 Universal Goals to Influence People
Effective influence and persuasion isn't just about patter, body language or other techniques, it's also about understanding people's motivations. Central to the art and science of persuasion is understanding three goals for which everyone is aiming. Read on →
2. The Persuasive Power of Swearing
Show your passion and people have one more emotional reason to come around to your point of view. But how can we convince others of our conviction? Light swearing at the start or end of a persuasive speech can help influence an audience. Read on →
3. Loudest Voice = Majority Opinion
Even if only one member of a group repeats their opinion, it is more likely to be seen by others as representative of the whole group.
4. Don't Take No For An Answer
You ask someone for a favour and they say no. Where do you go from there? Dealing effectively with objections can be more powerful than other standard methods of persuasion.
5. The Influence of Fleeting Attraction
Friendship is a fantastic lever for persuasion and influence, a lever we happily push on every day. But how much does someone have to like us before we can start to influence them?
6. Caffeine Makes Us Easier to Persuade
Of all the effects caffeine has on our minds—enhanced attention, vigilance and cognition—perhaps least known is its tendency to make us more susceptible to persuasion.
7. Persuasion: The Right-Ear Advantage
If you want someone to comply with a random request for a cigarette, you should speak into their right ear.
8. Balanced Arguments Are More Persuasive
The instinct to paper over weaknesses in our argument is wrong—so long as we counter criticism.
9. The Battle Between Thoughts and Emotions in Persuasion
Nowadays people tend to use 'I think' and 'I feel' interchangeably. Does it make any difference whether what you say is couched in 'thinking' or 'feeling' terms?
10. Our Secret Attitude Changes
When you change your attitude about something, do you know why? Psychologists have argued that the inner workings of our minds are largely hidden away from us. One aspect of this is the surprising finding that people are often unaware when they have changed their attitudes. Read on →
11. Are Fast Talkers More Persuasive?
Beware the fast-talker, the person with the gift of the gab—the friendly salesman, the oily politician—running through the 'facts' faster than you can keep up.
12. Persuasion: The Sleeper Effect
Any time we receive a persuasive message before we find out who the source is, the sleeper effect can come into play.
13. Communicating Persuasively: Email or Face-to-Face?
Face-to-face communication is usually most persuasive but it's not always possible to meet in person. How, then, do people react to persuasion attempts over email?
14. The Influence of Positive Framing
Do people really pay more attention to frightening messages? Actually emphasising the positive can be more persuasive than pointing out the negative. Read on →
15. The Illusion of Truth
Repetition is used everywhere: advertising, politics and the media. It seems too simplistic that just repeating a persuasive message should increase its effect, but that's exactly what psychological research finds (again and again). Read on →
16. 9 Propaganda Techniques in Michael Moore’s Fahrenheit 9/11
Back in the Summer of 2004 Michael Moore brought out 'Fahrenheit 9/11', his personal view of how terrorist attacks in the US were used to pursue illegal wars. This article examines the psychological techniques of persuasion used in that film. Read on →
17. Persuasion: The Third-Person Effect
Attractive woman holding a bottle of beer? Hah! How stupid do they think we are? Many people say that persuasion attempts have little or no effect on them. Other people, oh sure, adverts, work on them. But not you and I, we're too clever for that.
18. 20 Simple Steps to the Perfect Persuasive Message
Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for. Read on →
Image credit: Martin Howard
How to Be Creative
If we can all be creative, why is it so hard to come up with truly original ideas?
It's because creativity is mysterious. Just ask any scientist, artist, writer or other highly creative person to explain how they come up with brilliant ideas and, if they're honest, they don't really know.
But over the decades psychologists have given ordinary participants countless tests, forms and tasks and conducted hundreds of hours of interviews. From these emerge the psychological conditions of creativity.
Not what you should do, but how you should be...
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Published: 4 January 2011
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Monday, November 28, 2011
Friday, September 2, 2011
Does quantifying data about self lead to behavior change?
I believe that behavior is largely resistant to change. We all already know the information that these services are providing us - to lose weight one needs to expend more calories than one consumes; to save money one needs to earn more than they spend. Yet, when I open the refrigerator I am more likely to reach out for the black forest cake rather than the plums!
This month is going to be an experiment in understanding some of these services that I have signed up for (but never really paid attention to) and trying to design a better feedback loop for my goals.
Here are the five goals I want to achieve (based on some of my previous new years resolutions):
1. Food (body): Eat breakfast everyday and drink more water
2. Exercise (body/soul): Some form of physical activity every day of the week
3. Finance (mind): Save money for buying a new bike
4. Work (mind): Evolving an idea to a prototype that I can show to people
5. Soul: Taking time out to meditate and introspect
Some of the services I have tried to use before (and am looking for better alternatives):
1. Food: LoseIt!
2. Exercise: Fitbit, Nike+
3. Money: Mint, BillShrink
4. Work: iLife
5. Soul: --
As I map my journey, writing about the past (why I stopped using some of these services), present (different ways to visualize my daily experiences), and future (what opportunities lie in this space of "quantified self"); I urge you all to tell me about your experience with trying to make a change!
I was going to end with the cliche quote - "Be the change you want to see in the world" but instead I'm going to use this one from Socrates - "The unexamined life is not worth living."
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